Holland America Line Names New Tulip, Savour the J...

Holland America Line celebrated the naming of its latest signature tulip, Savour the Journey, on the iconic Keukenhof Gardens within the Netherlands. The ceremony came about a day earlier than the cruise line’s 153rd anniversary.

The orange tulip displays the cruise line’s Dutch heritage and longstanding ties to Dutch tradition, craftsmanship and custom.

The tulip was created by KP de Geus of Maveridge Worldwide solely for Holland America Line.

The formal dedication was led by Captains Eric Barhorst and Jeroen Baijens, tulip grower KP de Geus, and Dutch Olympic medalist Pleasure Beune.

Pleasure Beune has partnered with Holland America Line since 2025 and he or she served because the godmother for the naming of Savour the Journey.

Nico Bleichrodt, vp, worldwide gross sales and advertising and marketing, Holland America Line, gave the next assertion:

“Our Dutch heritage is central to who we’re, and naming our Savour the Journey tulip at Keukenhof is a significant expression of that connection. We’re deeply grateful for the chance to call this tulip and for the care and craftsmanship behind it. It displays the sense of intention that defines our model and the way we invite friends to expertise the world.”

Godmother Pleasure Beune, added:

“It’s actually particular to function godmother to this tulip. There’s nothing extra Dutch than tulips and velocity skating — each are a part of our nationwide id. I like that Holland America Line is honoring its Dutch roots in such a significant method, and ‘Savour the Journey’ displays a mindset I actually join with: taking delight within the path, not simply the end line.”