- The rebrand includes a modernized brand and a vibrant shade palette reflecting world locations.
- A redesigned web site gives an intuitive expertise with enhanced instruments for planning journeys.
- AmaWaterways plans to broaden its fleet to incorporate over forty ships by the yr 2030.
- New vessels are scheduled to launch on the Danube, Mekong, and Magdalena rivers quickly.
AmaWaterways, the premier line devoted solely to river cruising, has unveiled a refreshing new model identification that fantastically balances its twenty-three-year heritage with a daring imaginative and prescient for the long run. This replace is designed to deepen connections with company and elevate the journey expertise throughout their rising fleet, which now contains twenty-nine ships crusing on 4 continents. CEO Catherine Powell emphasizes that the brand new look brings a way of heat and class, completely capturing the genuine spirit of discovery and fervour that defines the corporate.
The rebrand facilities on a modernized visible identification, that includes a refined brand impressed by the model’s musical roots and a vibrant shade palette that displays the wealthy variety of their world locations. To help this contemporary route, AmaWaterways has launched a redesigned web site that blends inspiring storytelling with streamlined performance, making it simpler than ever for vacationers to plan their good journey. The platform highlights actual company and crew, showcasing the human connections which might be central to the river cruising expertise.
This thrilling transformation arrives alongside a interval of great enlargement. The corporate is on observe to develop its fleet to over forty ships by 2030, with notable new vessels arriving quickly on the Danube and Mekong rivers, in addition to the distinctive Magdalena River in Colombia. Upcoming launches embrace the AmaSofia, AmaFiora, and the revolutionary double-width AmaRudi. Co-Founder Kristin Karst expressed nice delight on this evolution, noting that it honors their founding dedication to heartfelt service whereas welcoming a brand new period of exploration. The refreshed model guarantees to encourage curiosity and create lasting reminiscences for all who select to observe their very own present.
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