Viking is Now the Official Cruise Line of the PGA ...

Golf and cruising.. appears like the right trip for some.  And now these two worlds are coming collectively.   Viking, the primary cruise line to function more than 100 cruise ships, has simply signed a multi-year take care of the PGA Tour.

Introduced immediately, the settlement names Viking because the Official Cruise Line of the PGA TOUR and the PGA TOUR Champions.

The partnership is ready to run by means of 2030. Over the following a number of years, Viking can be featured throughout varied digital platforms and media broadcasts throughout PGA TOUR occasions.

A Pure Match

The aim is to introduce the cruise line’s destination-focused sailings to a broader viewers of golf-lovers.  And Viking is aware of that golf is already a favourite exercise for a lot of of its friends.

“Each golf and journey are necessary priorities within the lives of many Viking friends, so partnering with the PGA TOUR is a pure match and builds on our continued dedication to help cultural programming and occasions,” stated Richard Marnell, Viking’s Govt Vice President of Advertising and marketing.

A Historical past of World-Class Partnerships

Whereas this PGA Golf partnership is a giant deal, Viking has spent a long time forming different partnerships with manufacturers its friends love even after they aren’t cruising.

Listed here are a couple of different partnerships Viking has made prior to now:

• The British Museum & The Metropolitan Opera
• The Los Angeles Philharmonic
• PBS’s MASTERPIECE: a staple partnership for Viking that started in 2011
  

The corporate additionally not too long ago introduced a long-term settlement with the Norwegian Soccer Federation.

As the principle sponsor for Norway’s Nationwide Group Academy and its youth nationwide groups, Viking is participating within the “Future Vikings” program, which helps develop the following era of stars.

This funding in youth sports activities honors the heritage of Viking’s founder, Torstein Hagen, in his residence nation of Norway.

At present, Viking operates a fleet of greater than 100 vessels, together with over 80 river ships, 12 ocean ships, and two purpose-built expedition ships designed for the polar areas.