Virgin Voyages Celebrates Best Travel Advisors Abo...

• Advisor Recognition Occasion: The annual celebration on Scarlet Woman honored the highest 100 North American journey brokers for his or her gross sales efficiency.
• Gross sales Assist and Instruments: Advisors praised the responsiveness of the company group and the implementation of latest sources just like the Canva partnership.
• Market Traits and Worth: The adult-only sector is quickly increasing, and shoppers are more and more drawn to the all-inclusive pricing construction that avoids nickel-and-diming.
• Fleet and Route Enlargement: The upcoming launch of Good Woman will permit for brand new routes on the West Coast, together with Mexico and Alaska.

Virgin Voyages just lately hosted its fourth annual “First Mates Soirée: Fireplace & Sundown Celebration” aboard the Scarlet Woman to honor and join with its top-performing journey advisors. The occasion gathered the highest 100 “First Mates” from North America for a round-trip crusing from PortMiami, which included stops in Key West and Bimini. This gathering served a twin goal: celebrating the robust gross sales momentum of 2025 and strategizing for additional progress in 2026.

In the course of the voyage, attendees participated in a mixture of enterprise recognition and leisure actions, culminating within the Ink Awards ceremony. Advisors expressed excessive satisfaction with the model’s help construction. Bob Dressner, an award recipient, highlighted the accessibility of the gross sales group and the utility of latest advertising and marketing instruments, corresponding to a latest partnership with Canva that streamlines content material creation. John Lovell, a Virgin Voyages Board Member, emphasised that engaged advisors are the “lifeblood” of the corporate and famous that the adult-only journey market has tripled in measurement over the past 5 years.

The discussions additionally addressed the model’s evolving worth proposition. Advisors reported that the all-inclusive pricing mannequin, which covers eating and WiFi with out hidden charges, appeals strongly to shoppers. Moreover, the corporate is actively working to stability its repute for nightlife with its choices of tranquility and leisure. Trying ahead, the fleet shall be accomplished by the arrival of the Good Woman, which is able to introduce new itineraries to Mexico and Alaska. With a visitor repeat price of roughly 40 %, the cruise line intends to proceed investing in itinerary range and onboard experiences to keep up excessive buyer satisfaction.